
GENERATE A CULTURAL SHIFT IN YOUR ORGANIZATION
WITHOUT SACRIFICING YOUR VALUES, BURNING OUT, OR LOSING STAFF
If you are here, you probably already know how challenging it is to work in the nonprofit sector. It is rewarding, empowering, personally challenging, and often exhausting. You probably feel like you need a seismic change in how you go about your work. If you...
- Are at a crossroads in either your organization or in your career
- Are working in an organization experiencing significant changes
- Are burned out
- And, you are looking to work in an equitable and inclusive organization
Then, you already know that… you are in need of a strategic realignment.
The good news is that you are in the right place to recharge and refocus. I’m going to tell you exactly how Ethical Capacity Building: Aligning Values, Practices, and SustainabilityTM will give you the tools, inspiration, and unparalleled support you need on your journey to ethically, equitably, and sanely take control over your organization.

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TESTIMONIALS

“I have personally gone through these course modules and find them to be filled with practical information and the latest trends for helping non-profits advance their mission and sustainability efforts. Paulina Goldman, course designer, and capacity expert are always on the lookout for best practices that can elevate leaders into a greater understanding of the ever-changing funding streams and governance that sets successful non-profits apart from those who are struggling. This course is worth your investment of time and resources. It will set you apart and get you noticed in the noise of your field.”

“Paulina is an amazing trainer, facilitator, researcher, and consultant. She has spent years evaluating the effectiveness of governments and nonprofits in both the US and South America. Paulina dives deep into the ethical aspects of governance. Her course is guaranteed to enhance the skills of any public official or administrator. Paulina's training is impactful and insightful. She makes the session fun and interactive.”

“When I first met Paulina, I felt like a wounded soldier in battle. I had founded an organization where there were no funding streams, a lot of need, and an enormous amount of leg work that still had to be done. She was like a fairy Godmother who took her magic wand of words and waived it over my business plan transforming it into a concise and understandable work of art!”

“In 2021 our organization Passport For Change, Inc. hired Paulina from Capacity Experts to facilitate the process and write our strategic plan. We were a newly formed nonprofit and enlisting the services of Paulina was the best investment we've ever made. She guided us through a rigorous but enjoyable process that helped us clear a path for internal development and clarify our mission, goals, and values. We are extremely grateful for her guidance and expertise!”
By the end of this program, you will…

Go from feeling like you have to choose between the organization's bottom line and the mission to balancing constituent needs and sustainability

Go from an organization fraught with poor communication to one where everyone has clarity about their role, what to do, and knows how to convey relevant information.

Go from feeling disconnected from your mission to building an organizational infrastructure that results in an impactful and ethical organization

Go from a culture of overextended employees that burn out to an organization with high employee satisfaction and productivity

Go from feeling like there is no accountability, to feeling empowered to build an organizational culture where everyone pitches-in

Go from reactionary problem-solving to implementing thoughtful and strategic values-driven change management strategies

Go from scrambling to run underfunded programs to implementing best practices that make everyone feel good about coming to work

Go from having a culture of division to an organization with equitable, inclusive, transparent, and collaborative practices that are aligned your values
Ethical Capacity Building: Aligning Values, Practices, and Sustainability
APRIL 24th
Plain and Simple, Ethical Capacity Building: Aligning Values, Fundraising, and Strategic Planning™ Changes Lives and It’s Officially Open for Enrollment
- Includes 6 modules
- 3 bonus modules on overcoming implementation obstacles
- 14 toolkits and checklists that include an ethics checklists, a decision-making matrix, roadmap to transparency, a communications matrix, ethical fundraising roadmap, change management blueprint, an organizational infrastructure checklist, and strategic planning framework
- 1 live weekly FB question and answer session totaling 9 sessions where we answer your burning questions and address implementation obstacles
- Lifetime access




What’s Inside Ethical Capacity Building: Aligning Strategic Planning, Fundraising, and ValuesTM

Working With ETHOS
You're going to get on the fast track to creating a blueprint for how your organization should be working and how to get there. You’ll get the inside scoop on how to work with ETHOS- Ethical practices, Transparency, Harmony, Organizational Systems, and Sustainability.
In this module, we’re going to tackle the 5 most important practices you need to help move your organization forward ethically and sanely.
Module Highlights:
- Identify the pressure points in your organizational ETHOS that are making it difficult for you to achieve your mission
- Strategize around how to generate buy-in from staff, donors, and board members.
- Identify areas where your practices are not aligned with your values and map out mission-minded solutions that result in an impact
- Triage your priorities in the short-term, medium-range, and long-term
- Reframe your view of the nonprofit industry

Align Ethics and Practices
You will explore the Ethics component of the ETHOS framework. You will align your most important values with organizational practices and systems. This will help you achieve TOTAL clarity about where you're going and HOW to get there. By the end of this session, you will have an actionable strategy that will address tensions that arise over employee workload, conflicts of interest, setting priorities, how to carry out the work, and power dynamics.
Module Highlights:
- Address changing perceptions of the nonprofit sector and their impact on your organization
- Assess decision-making processes to ensure they are aligned with your values
- Utilize equitable and inclusive practices with your volunteers, staff, and board
- Re-examine your fundraising efforts to ensure they are ETHOS driven
- Restructure your management strategies to better support your employees and prevent burnout

Get Clarity on Transparency
We will demystify what transparency looks like in an organization with concrete strategies that will help your donors, employees, board members, and community stakeholders see that your organization is a beacon of ethical, effective, and impactful strategies.
Module Highlights:
- Obtain clarity on what transparency truly means and it’s critical role in risk management
- Outline how to balance transparency with confidentiality
- Create a transparency implementation roadmap with board members, funders, employees, service recipients, volunteers, regulators, and community stakeholders

Working in Harmony
With our insider tips, you will shift from an organization where people are overwhelmed and misunderstand one another into a person- and -mission-centered organization where everyone is valued and pitches in.
Module Highlights:
- Seamlessly integrate strategic management solutions into your daily practices
- Lower employee turnover and minimize burn-out while building a committed workforce
- Foster a culture of respect for everyone where everyone pitches-in
- Improve communication and collaboration so all employees and divisions work as a team
- Provide clarity on projects, roles, and responsibilities for staff, management, the board, volunteers, and external stakeholders

Build Your Organizational Infrastructure
Rethink how you monitor the health of your organization. You will lay out a blueprint to match your organizational goals with your organization’s systems to support the advancement of the mission.
Module Highlights:
- Strategize around how to provide access to employees and volunteers to the tools, time, and resources that they need to complete their work
- Strategize on how to remain in compliance with your organization’s Board and organizational requirements at all times
- Monitor and update your technology, risk-management, facilities, fundraising, and HR essentials

Balance Mission and Organizational Sustainability
Sustainability extends beyond the financial survival of an organization to include the duty of care. Create a blueprint to balance the financial and administrative needs of an organization while ensuring the long-and-short-term needs of the people your organization serves are at the forefront of decision-making.
Module Highlights:
- Implement a new approach to management that balances mission and organizational sustainability
- Asses funding opportunities to ensure they are ethical and doable before applying
- Explore a new evidence-based strategic planning approach that accounts for ethical practices, generates buy-in and creates ambitious, but realistic expectations

Never get left behind. That’s the promise I’m making you inside a private Ethical Capacity Building™ Facebook group
Our private, student-only Facebook groups are intended to answer your questions and help you with your implementation. This highly-curated and supportive group is filled with social entrepreneurs like you who are on the same exact journey. You will see you are not alone. With myself, my team, and your peers, you will receive the support you need to become inspired and reconnect with the nonprofit field.
A $23,800 Value
What you’ll get:
- 9 weeks of live Q&A sessions to make sure you get your most pressing questions answered so you can confidently move forward with clarity and confidence
- 6 Implementation Modules and 3 bonus modules
- 30 lessons delivered plus 10 bonus lessons over 9 Weeks with Support in a Private Community
- A new evidence-based and values-driven approach to strategic planning
- 2 surveys you can use to assess values and employee priorities
- 14 toolkits and checklists that include an ethics checklist, a decision-making matrix, a roadmap to transparency, a communications matrix, an ethical fundraising roadmap, change management blueprint, an organizational infrastructure checklist, and strategic planning
- A blueprint to build the ethical systems and infrastructure that will advance your mission and inspire your employees.
- Roadmap to address the pain points in your organization, allowing you to focus on the work and advancing the mission, instead of putting out fires or playing catch-up with every unexpected curve ball thrown your way
- A framework to build cohesion in your organization with clear communication roadmaps that are inclusive, effective, and increase employee satisfaction and buy-in
- A decision-making framework that allows you to balance your mission with the long-term sustainability of your organization.
- Lifetime access
Plus These Bonuses to Help You

Operationalizing your plan - the Nuts and Bolts of Success
Explore possibilities and opportunities to overcome logistical roadblocks. We will address and strategize around the 5 most common roadblocks that come up when you are implementing a new practice.
(A $1,560 Value)
What You'll Get:
5 Bonus Videos that address the following:
- How to pivot when people say, “there is not enough time, so we can’t do it.”
- Address how to help everyone learn how to use the technology needed to implement the change.
- Simplify implementation strategies when people say, “this is too complicated”
- Provide clarity when people indicate that they don’t understand what is happening or what they are supposed to do
- Strategize around how to reconcile differing expectations and requirements from varying funders supporting your project or organization

Solution-Based Opportunity Finder for Overcoming External Roadblocks
We will give you concrete strategies to explore possibilities and opportunities to address external challenges that pose obstacles to implementation.
(A $1,560 Value)
What You'll Get:
5 Bonus Videos that address the following:
- Strategize around changing funding requirements
- Strategize around how to address changes in regulatory and compliance challenges
- Address recruitment issues when the funding is less than optimal
- Strategize around unreasonable requests from funders that are out-of-scope
- The roll-out of the implementation strategy unveils challenges you may not have expected beforehand

Sometimes you do everything right, but a crisis still surfaces
We will give you concrete strategies to stabilize your organization and create a roadmap to stabilization and growth while building a stronger organizational culture.
(A $1,560 Value)
What You'll Get:
5 Bonus Videos that address the following:
- Leading ethically
- Guiding principles to balance the sustainability of the organization with the mission
- Values that should drive the recovery process
- Typical reactions during a crisis
- Why crisis strikes and how to manage it
- Recovering from crisis

Access to Research that Reframes How We Think About Fundraising and the Nonprofit Sector that Cannot be Found Anywhere Else
(A $200 Value)
What You'll Get:
- ETHOS framework
- Nonprofit industry comparison
- “Are Funding Tools Making Nonprofits Choose Between Funders and Clients”
- 22 Phase Social mobilization spectrum
- Factors that influence nonprofit perceptions
Here’s what you’re getting when you enroll today:
Ethical Capacity Building: Aligning Values, Fundraising, and Strategic Planning - $18,400 Value
- Bonus 1 - $1,560 Value
- Bonus 2 - $1,560 Value
- Bonus 3 - $1,560 Value
- Bonus 4 - $200 Value
But when you enroll today, you’ll get access to everything for just:




Plus You’ll Be Backed by a Risk-Free 14-Day Guarantee
If you don’t feel confident that our research and new best practices are inspiring or relevant to you by 4 pm Pacific Time on May 8, 2023, simply reach out to us, show us you’ve put in the work, and we’ll refund your investment. Full details here.
Burning Questions that You May Have Before Enrolling
I’m feeling a bit overwhelmed by all the things I’m going to need to learn and execute inside this program. Are you sure I can do this?
I have never heard of the ETHOS framework. This new approach to nonprofit work doesn’t seem to be available anywhere else.
There are a lot of other nonprofit academies and training centers out there. How is this course different from other programs, some of which are free?
Do I need to purchase a lot of fancy technology, tools, and software to make this work?
Do I need experience in the nonprofit field to enroll in this course?
I am a seasoned nonprofit executive. I could probably teach many classes on my experiences. Is there anything else left for me to learn?
I am just starting off in the nonprofit field, how do I know that this is the right course for me?
How much time and effort goes into restructuring an organization to ensure that it is operating ethically? What’s a rough idea of the time and schedule commitment needed to do it successfully?
Do I get the full course at once?
I am not sure if I should sign up because I don’t know if it will be relevant to me.
I am interested, but I don’t know if I can afford it.
Working in the nonprofit sector is challenging…

But here’s a little insider’s scoop…
Friend, according to the Johns Hopkins Center for Civil Society, America’s third largest workforce is employed by nonprofits and 7.4% of the worldwide workforce is made up of nonprofit workers.
This means that it is a really good idea - right now - to reframe how you think about nonprofit work and how you align your values with your practices.
The landscape for nonprofits is changing and the mission you care about can only be sustainable by running an impactful and ethical organization that aligns its values and practices.
There is a better way to build a culture of collaboration, clear communications, inclusion, and transparency.
Nonprofit employees view ethics differently than in other industries. Creating caring climates that are mission-driven is part of the ETHOS framework. There has never been a better time to recalibrate how you are showing up to represent your values. Social entrepreneurs need appropriate systems to support them with clarity, mission focus, fair accountability systems, respect for employees, and healthy organizational cultures.
You are needed at the table to represent a new approach to carrying out nonprofit work. The ETHOS framework provides a better way to run your organization with ethical systems.
I can’t wait to meet you, share our research with you, and cheer you on inside Ethical Capacity Building: Aligning Values, Fundraising, and Strategic Planning™.
All my best,
Paulina




